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DPS in Media Internet advertising helps firms reach millions ▼
 AN INCREASING number of Myanmar companies
are turning to the 'world wide web' as an inexpensive
advertising medium to promote their service or products, say
market sources.
There are more than three million web pages about Myanmar on
the internet most of which are about Myanmar hotel and
Tourism, import-export companies and handicraft
manufacturers.
"The internet enables advertisers to promote their products
and services to millions of potential customers through the
world wide web," says U Aye Min Oo, Managing Director from
Domainame Procurement Service which was established in 1995.
"After posting a website on the internet, most companies are
finding they receive many more sales enquiries," said U Aye
Min Oo.
There are more than four thousand visitors to Myanmar
websites every day and some companies have over 200 'hits'
daily, according to their line of business, he said.
"There are already over 800 internet web sites created by
our company alone and there are more than 10 companies
creating web design in Myanmar, said Ko Aye Min Oo.
"Around the world, there are more than 600 million people
using the internet. Advertising on the internet means your
company is open for business 24 hours a day ," said
marketing manager, Mg Mg Kyaw Thar from Bagan Cybertech, one
of only two internet service providers in Myanmar.
"We started our internet service last year with around 100
domain names. Now there are more than 500 domain
registrations, he said.
The managing director of a leading web site design company
said most local customers liked the idea of having a web
presence, but few understand the complexities of creating a
successful web site.
Ko Tun Thura Thet, from Myanmar Information Technology
Company which was established in June 2000, said web site
design and content are vitally important, as the object of
the exercise is to encourage visitors to spend as much time
as possible at your site before they 'click away' or leave.
"And for those looking to impress on the international
market, it is important to note that foreigners tend to pay
more attention to attractive web design than local
customers," said Ko Tun Thura Thet.
"If the presentation of your website is of a high standard
and it is well constructed, it can reach millions of
visitors world wide. Compare that with advertising on a
billboard, where you can only reach pedestrians and
motorists as they pass," he said.
"Another important advantage is that any information posted
on a website can be replaced or updated weekly, daily, or
even hourly if required," Ko Tun Thura Thet said.
At present, companies who rely on overseas markets such as
Tourism operators and handicraft companies represent about
50 per cent of overall demand for website development in
Myanmar.
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